Privacy policy.

The information we collect depends on how you interact with the Services. We may collect the following categories of personal information:

• Account and contact information, such as your name, email address, telephone number, billing address, shipping address, username, and account credentials.
• Order and transaction information, such as products viewed or purchased, order history, delivery information, returns, warranty requests, customer-service communications, and business or organizational information provided in connection with an order.
• Payment and financial information, such as payment method, payment status, transaction identifiers, and billing details. Payment card information may be collected and processed directly by third-party payment service providers. We may receive information about the transaction without receiving the full payment-card number.
• Device and usage information, such as IP address, browser type, operating system, device identifiers, referring and exit pages, pages viewed, links clicked, dates and times of access, and other information about how you use the Services.
• Marketing preferences, such as whether you have opted in to receive marketing communications and your communication preferences.
• Information you provide in communications, such as information included in an email, telephone call, or other inquiry to us. The Services do not currently provide product-review or public user-submission functionality.
• General location information, such as information inferred from an IP address or shipping address. We do not need precise geolocation to provide the Services.

We may also create aggregated, statistical, or deidentified information that does not reasonably identify you. We may use and disclose that information for lawful business purposes.

We collect personal information:

• Directly from you, including when you create an account, place an order, provide billing or shipping information, request an RMA, contact customer service, or sign up for marketing communications.
• Automatically, through cookies, log files, pixels, web beacons, and similar technologies used in connection with the Services. These technologies may collect device, browsing, usage, and interaction information.
• From service providers and other business partners, such as payment processors, shipping and fulfillment providers, fraud-prevention providers, analytics providers, information-technology providers, and marketing-communication providers.

We may use personal information to:

• Provide, operate, maintain, secure, and improve the Services.
• Create and administer accounts and authenticate users.
• Process, fulfill, deliver, and support orders, including payments, returns, RMAs, warranties, and customer service.
• Communicate with you about your account, orders, deliveries, returns, warranties, security matters, and changes to the Services.
• Send marketing communications when you have opted in or as otherwise permitted by applicable law. You may opt out of marketing communications at any time using the unsubscribe mechanism in the communication or by contacting us at the address below.
• Detect, prevent, and investigate fraud, security incidents, unauthorized activity, and other misuse.
• Comply with legal obligations, respond to lawful requests, and enforce our agreements and policies.
• Perform internal business operations, including auditing, troubleshooting, testing, research, analysis, and planning.
• Create aggregated or deidentified information and use it for lawful business purposes.
• Fulfill any other purpose disclosed when the information is collected or with your consent.

We may use cookies and similar technologies to operate the Services, remember account and shopping preferences, understand how the Services are used, maintain security, and improve our website and marketing efforts.

You can adjust your browser settings to refuse or limit cookies. If you disable cookies, some account or website features may not function properly. The Services may also use third-party analytics, security, payment, or marketing technologies. The types of technologies used and the choices available to you will depend on the tools implemented on the website.

Where required by applicable law, we will provide additional notice or choices for cookies and similar technologies that are considered a sale of personal information, targeted advertising, or profiling. We will also honor applicable browser-based opt-out signals to the extent required by law and supported by our Services.

We may disclose personal information to the following categories of recipients for the purposes described in this Privacy Policy:

• Affiliates and related entities, including Equus entities, for business administration, security, support, and other lawful business purposes.
• Service providers and contractors, including providers of hosting, information technology, payment processing, fraud prevention, shipping, fulfillment, customer service, analytics, communications, and marketing services.
• Business partners involved in a transaction, such as carriers, distributors, manufacturers, warranty providers, and other parties needed to process or support an order.
• Professional advisers, such as lawyers, accountants, auditors, insurers, and financial institutions.
• Parties involved in a corporate transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, or sale or transfer of some or all of our assets.
• Government authorities, regulators, courts, and other parties when required by law or when we reasonably believe disclosure is necessary to comply with legal process, protect rights or property, prevent fraud or security issues, or protect the safety of users or others.
• Other parties with your direction or consent.

We may disclose aggregated or deidentified information without restriction to the extent it does not reasonably identify you.

We do not disclose personal information to third parties for their own independent marketing purposes except as described in this Privacy Policy, with your consent, or as otherwise permitted by applicable law.

You may make the following choices regarding personal information:

• Account information. You may update certain account information through your account or by contacting us.
• Marketing communications. You may opt out of marketing communications by using the unsubscribe link in the communication or contacting us. You may continue to receive transactional and service-related communications, such as order confirmations and shipping notices.
• Cookies. You may control cookies through your browser settings and any cookie controls made available through the Services.
• State privacy rights. Depending on your state of residence, you may have additional rights described below.

Depending on where you live and subject to applicable exceptions, you may have rights regarding your personal information, including the right to:

• Confirm whether we process personal information about you and access that information.
• Obtain a portable copy of certain personal information.
• Request correction of inaccurate personal information.
• Request deletion of personal information.
• Opt out of certain processing activities, such as the sale of personal information, targeted advertising, or profiling in furtherance of decisions producing legal or similarly significant effects, where those rights apply.
• Appeal our decision regarding a privacy-rights request, where required by applicable law.

The scope and availability of these rights vary by state, and exceptions may apply. We will not discriminate against you for exercising a privacy right available under applicable law.

To submit a privacy-rights request, contact us using the information below. We may need to verify your identity before completing a request. We will respond within the time required by applicable law. If an authorized agent submits a request on your behalf, we may require proof of the agent’s authority and additional verification.

If you are a California resident, the California Consumer Privacy Act, as amended (the “CCPA”), applies to our processing of your personal information and provides the rights described below, subject to applicable exceptions:

• Know and access the categories and specific pieces of personal information we collect, the sources of that information, the purposes for collecting or using it, and the categories of recipients to whom we disclose, sell, or share it.
• Request deletion or correction of your personal information.
• Opt out of the sale or sharing of your personal information, including sharing for targeted advertising, where applicable.
• Limit the use and disclosure of sensitive personal information where applicable.
• Receive equal treatment for exercising your CCPA rights.

To exercise a California privacy right, contact us using the information in the Contact Us section. You do not need to create an account to submit a request. We may take reasonable steps to verify your identity and may require additional information from an authorized agent. We will respond within the time required by the CCPA. Where required, we will provide a notice at or before the point of collection and make available the applicable opt-out mechanisms, including recognition of qualifying browser-based opt-out signals.

The Services are intended for adults and are not directed to children under 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18 without the required consent, we will take reasonable steps to delete it.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, complete transactions, maintain business and financial records, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and protect the security of the Services. Retention periods vary depending on the type of information, the purpose for which it was collected, legal requirements, and legitimate business needs. When personal information is no longer needed, we will delete, destroy, or deidentify it in accordance with our practices and applicable law.

We use administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, and disclosure. No website, system, electronic storage method, or transmission is completely secure, and we cannot guarantee the security of personal information. You should use care when submitting information online and protect your account credentials.

We may update this Privacy Policy from time to time. We will post the updated version on the Services and revise the “Last Updated” date. Where required by law, we will provide additional notice or obtain consent for material changes. Your continued use of the Services after an updated policy is posted will be subject to the updated policy to the extent permitted by law.

Questions about this Privacy Policy or our privacy practices, or requests to exercise applicable privacy rights, may be directed to: